What one posts online can embody ideas about the way that we see ourselves, or the way that we want to be seen, and about the way in which we create these constructed mediations.
These idealized and mediated expressions of self are created to be consumed online, and are often fictionalized accounts of the “reality” that the spectator is meant to understand as “real”– but they are often actually more irreal than they are real.
They also serve as raw source material for artists who use these types of mediated images to engage in a larger cultural critique.
Amalia Ulman (shown above) is an artist who created a body of work where she pretended to be an Instagram influencer, and her online performance helps underscore and contextualize the way in which the epoch of social media sharing and over-sharing has become a normalized way to consume online content. It also points out the extent to which Instagram feeds should be understood as fictionalized accounts of "reality."