Art 1A Visual Literacy Reading Schedule: Winter Quarter 2019

WEEK 1 (January 8 & 10) Representation and Intertextuality
• Carl Matheson: The Simpsons, Hyper-Irony and the Meaning of Life

• Kelly L. Richardson. “Simpsons Did It!”: South Park and the Intertextuality of Contemporary Animation

• Joanna Woods-Marsden. Cindy Sherman’s Reworking of Raphael’s ‘Fornarina’ and Caravaggio’s ‘Bacchus’
Michel Foucault. This is Not a Pipe (Excerpt)
• Scott McCloud: The Vocabulary of Comics

Course introduction: Defining visual literacy as a general construct. The intertext, the hypotext and the hypertext as a general framework for considering visual literacy.

Reading Summaries Due (Thursday, January 10): Matheson and Richardson.

WEEK 2 (January 15 & 17): Understanding Mediation: Photography and Cinema
• John Berger: Ways of Seeing 
• Walter Benjamin: The Work of Art in the Age of Mechanical Reproduction
Marshall McLuhan: The Medium is the Message
Neil Postman: The Judgment of Thamus

Definitions of mediation. Technology as a force of cultural change. Issues of mechanical reproduction. The medium as an ideological choice. The ‘aura’ of the work of art, and political implications in the mediated image.

Reading Summaries Due (Tuesday, January 15): Berger (Chapters 1 & 5) and Benjamin.

WEEK 3 (January 22 & 24): Fictional and Documentary Space: Blurring the Difference
• Edward Branigan: Fiction
• Vivian Sobchack: On the Death of a Rabbit in Fictional Space

Fictional and documentary space in photography. The verbal supplement. Manipulated documents, fictions which aim at reality. The real and the irreal in film. Issues of fiction and document in film.

Reading Summaries Due (Tuesday, January 22): Branigan and Sobchack.

WEEK 4 (January 29 & 31): Art in the Age of Internet. Scholarly Research Training Workshop Tuesday, January 29.
• Jeff Scheible: Longing to Connect: Cinema’s Year of OS Romance
Katrina Sluis, Julian Stallabrass and Christiane Paul. The Canon After the Internet
• Lauren Cornell. Self-Portraiture in the First-Person Age
• Gloria Sutton. CTRL ALT DELETE: The Problematics of Post-Internet Art
• Jeffrey De Blois. Hybrid Bodies

An exploration of the ways in which the advent of the internet and social media has shifted the way that we engage with art, and how it has transformed the way that artists think about, and make art.

Reading Summaries Due (Tuesday, January 29): Sluis et al, Cornell, Sutton and De Blois.

WEEK 5 (February 5 & 7): Censorship & Obscenity. Research Paper Due: Thursday, February 7. Getty Center Field Trip, Saturday, February 9.
• Richard Serra. Art and Censorship
• Richard Meyer. The Jesse Helms Theory of Art

Censorship, obscenity, and the First Amendment.

Reading Summaries Due: None.

WEEK 6 (February 12 & 14): Advertising: The Manufacturing of Desire. No Lectures Tuesday 12 & Thursday 14. Sections scheduled.
• Marita Sturken and Lisa Cartwright: Consumer Culture and the Manufacturing of Desire
• Raymond Williams: Advertising: The Magic System
• Edisol Wayne Dotson: Buy Me Advertising
• Jean Kilbourne: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel (Excerpts)
• John Berger: Ways of Seeing, Chapter 7.

Deconstructing advertising: probing the gap between what is promised and what is actually communicated and delivered.

Reading Summaries Due (in section): Sturken and Cartwright and Berger.
WEEK 7 (February 19 & 21): A Brief Introduction to Semiotics: Genre and Advertising Codes. Two-page museum response paper due Tuesday, February 19 in lecture.
• Daniel Chandler: Semiotics for Beginners: Codes
• Roland Barthes: The World of Wrestling
• Roland Barthes: The Romans in Films
• Roland Barthes: The Brain of Einstein

• Roland Barthes: Plastic

Joseph Kosuth: Context/Text

Basic semiotics: referent, sign, signifier, signified. Roland Barthes’ five narrative codes. Denotative and connotative meaning. Interplay of signs as a braid. Signs and codes within the structure of art and film.

Reading Summaries Due (Tuesday, February 19): Chandler and Barthes (choose 1). Two-page Museum response paper.

WEEK 8 (February 26 & 28): Hidden Mediations: Racism, Sexism & Orientalism
• Linda Nochlin: The Imaginary Orient
• Ella Shohat and Robert Stam: The Imperial Imaginary
• Ella Shohat and Robert Stam: Tropes of Empire

Deconstructing Western assumptions about Otherness. How images are always ideologically inflected.

Reading Summaries Due (Tuesday, February 26): Nochlin and one Shohat and Stam.

WEEK 9 (March 5 & 7): Artist Talks

Reading Summaries Due: None.

WEEK 10 (March 12 & 14): TBA. Paper #2 Due Thursday, March 14

Reading Summaries Due: None.

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